One of the most entertaining aspects of launching a company and site like Lard Butt lies in seeing how people -- inlcuding press and others -- react. As it turns out, a few journalists have taken note of Lard Butt, most recently resulting in a Sunday Sports feature in the Missoulian newspaper (Missoula, MT):
http://missoulian.com/articles/2009/03/22/sports/sports02.txt
Earlier, a couple of other Lard Butt segments hit the wires:
http://www.techflash.com/venture/LardButtcom_40701927.html
http://www.nwinnovation.com/story/0020286.html
The very intellectual community has taken note, as well, with the 'Name Inspector' himself weighing in on Lard Butt: