About Us
Lard Butt Today
Lard Butt (www.lardbutt.com) is an apparel and lifestyle company dedicated to below-average athletes, providing ‘athletic apparel for the rest of us,’ along with an online hub for Lard Butts everywhere to purchase gear, exchange stories, photos, and more. In an era when overpaid professional athletes are making headlines for steroid use, fistfights, and pouting over $5 million per-year salaries, Lard Butt celebrates those of us who just want to get into the game -- even if we get severely winded getting TO the game! We don't need steroids to have fun: Mostly, we just need something to eat!
There are plenty of great companies out there targeting elite athletes – however, the Lard Butt segment is very underserviced! Lard Butts come in all shapes and sizes and we welcome all comers. We are –not- an organization that makes fun of people in a hurtful way – more than anything, we make light of ourselves and encourage a fun and active lifestyle, driven by our GET CRACKING mantra. To that end, we developed Lard Butt as a home for Weekend Warriors and Weakened Warriors.
Here at Lard Butt, we recognize that just about EVERYONE has a Lard Butt Moment in the their lives, whether falling down on the playing field for no reason, being ejected from a church softball team due to lack of production, or running a 5K race in more than two hours. We encourage Lard Butts everywhere to share and celebrate their stories here at Lardbutt.com, on the site's LardBlog.
We also invite Lard Butts everywhere to submit photos of you in your Lard Butt gear. Each year, we will select a lucky Lard Butt of the Year, who will receive a plethora of gifts and, undoubtedly, endorsement offers.
Non-Scientific Study: 80% of the US has had a LB moment; the other 20% is lying;
We welcome all comers, so GET CRACKING!!
ABOUT THE FOUNDING LARD BUTTS:
Mark Peterson: Seattle public relations veteran who has had more than his share of Lard Butt moments -- as a youth was cut from church softball team in rural Montana...due to lack of productivity...by the pastor...who was pitching to him...underhanded; Once finished the New York Marathon while chomping on a street pretzel; Suffered sprained shoulder answering the phone; All-State athlete in high school two centuries ago; Recently aggravated lower back injury while tying his shoe.
Brent Baldwin: Portland, OR-based retail veteran and weekend radio personality -- he was the leading scorer of his basketball team...in 7th grade...on the "B" squad; The only time his name was ever called in junior high football was when, as an underdeveloped defensive lineman, he was once illegally blocked...his coach shouted, "way to get clipped, Baldwin!"; After making an agonizing decision to learn how to ski as an adult, he promptly took a wrong turn on the bunny slope and ended up in someone's backyard...he had to walk the half mile back up to the resort in ski boots.
Eric Hanson: Missoula, MT sporting goods exec. who still holds distinction of being undefeated in childhood league of 'I will eat anything for 25-cents'; Semi-pro baseball player during his college years who can still mix a nasty curveball with even nastier wipeouts while snowboarding; Once ate 50 hard-shell tacos during a baseball season-ending dinner...and was still hungry.
David Worstell: Billings, MT newspaper exec. who is known for still having a serious basketball game, managing to score and rebound in bunches without leaving the ground. Ever.; High school basketball coach convinced him that cherry Kool Aid and glazed donuts made an excellent training breakfast...somehow missed college scholarship offers; Thanks, coach; Did, however, play football for Montana State and today applies same mentality to recreation league basketball and walking down the street.
Dave Peppenger: Missoula, MT sales professional who has disdain for turns on ski hill; Recently decided to coach young son in the technique of football kickoffs...promptly ripped groin on first demonstration and abandoned this decision immediately as his son laughed, then outkicked the old man by many multiples; Soccer coach who now shies away from on-field demos, with running limited to snack bar and restroom excursions.
Lard Butt Emeritush:
Chris Carlson: Olympia, WA-based public policy nerd who has lost at least three steps but still has a penchant for sports injuries. Was traded at the age of five in VFW little league baseball from the Orioles to the Giants for a used scorebook and some twit named "Tad." Also known as "skip," "skipper," "stevie," and "carlson," once scored 48 points in an 8th grade basketball game in metropolis of Ft. Benton, MT. You can now find him dutifully following the state legislature during the day, and at nights in a coed softball league where he strives not to hurt anyone other than himself with his errant cannon--currently on DL due to broken toe from a "furniture accident."